Cluster Analysis - Project 1
Problem Statement: In this project, we will mainly concentrate on clustering customers from the YPedia homepage search data , find out various insights and patterns of customer behavior and solve few business related queries. Section 1 : Handling Missing Data Section 2 : Exploratory Data Ananlysis and Feature Engineering Section 3 : 3.1 Find out Under-performing and Out-performing Marketing Channels. 3.2 Perform A/B Test on the Out-performing Channels. Section 4 : K - means Clustering: 4.1 What is the optimal number of Clusters for this data? 4.2 Descriptive Analysis of all the Clusters in terms of booking rate. ...